Ever wonder how influencers make money on TikTok?


TikTok has over a billion monthly active users, including some who earn thousands or even millions of dollars on the platform. However, making money in TikTok is not as easy as it sounds.

Developers and influencers use various strategies to earn their income. If you are wondering how it works, here are the basics of making money through TikTok.

Make money directly in the TikTok app

TikTok has some built-in sources of revenue for creators, though you may need to increase your account to start using them. Influencers can make money directly on TikTok with these tactics.

1. The Creative Fund

Image: KnowTechie

Once you get a large enough audience on TikTok, you can sign up for a “Pro” account and start making money through TikTok’s Creator Fund program.

Unlike YouTube, this is not related to advertising revenue. Instead, TikTok pays creators based on the performance of their videos.

What you earn depends on the reach of your content based on views, likes, comments, shared actions, and other interactions.

However, the Creators Fund doesn’t pay much: Estimates indicate that creators earn less than one nickel for every 1,000 views. Therefore, other sources of income are critical.

2. Live broadcasts

Going live on TikTok is one of the main ways influencers make money through the app. It’s especially fun for creators because live broadcasts are much freer than typical TikTok posts.

You could go live for a few hours, talk about whatever you want with your audience, and potentially earn hundreds of dollars.

You must be at least 18 years old with at least 1,000 followers to post live and get “gifts” and “diamonds” during your broadcasts. Viewers can donate varying amounts, so a good live broadcast can be rewarding for influencers.

Make money out of the TikTok app

After the tiktok application on the phone screen
Image: Unsplash

TikTok influencers also make money by connecting their TikTok platform to other sources of revenue that are not directly integrated into the app itself. This varies greatly from creator to creator.

For example, some may use old-school investment methods to obtain passive income, such as real estate or even the stock market, thus earning more for themselves.

Others may immerse themselves in advertising deals or start selling branded products.

1. Affiliate branding and marketing deals

Influencers get most of their revenue from branding and affiliate marketing deals. Take Charli D’Amelio, the one who won the most TikTok in 2021, for example.

Its business with brands such as Hollister, Invisalign, Dunkin ‘and Morphe accounts for the majority of the $ 17.5 million it has earned over the year.

These opportunities are the easiest way to make the most money on TikTok, with some offers paying thousands of dollars for a single post.

However, you need to have a large enough number of followers to get the attention of any business. Sometimes brands will reach out to creators, but it can go both ways.

Creators simply promote a specific product or brand in their content and get paid for it. It helps to have a unique theme or niche for your account.

tiktok logo in 3d
Image: Unsplash

2. Merchandising

Nowadays it is incredibly simple to design and sell custom clothing and accessories online. Virtually every great developer has their own custom product.

This is a great way for influencers to make money on TikTok because they don’t need to meet any benchmarks or requirements to do so.

They can design their own items, choose from numerous free custom clothing websites, and start making some money with the merchandise they sell to their audience.

Many well-known influencers, such as Bella Poarch and Charli D’Amelio, sell items such as sweatshirts and T-shirts that combine with the aesthetics of their brand.

3. Advertising revenue from other platforms

It’s not uncommon for TikTok creators to post content on other platforms as well. This is a great way to build enough followers to be a creator for a living, especially because other platforms offer other sources of revenue.

On YouTube, TikTok creators can post longer format videos such as vlogs and earn advertising revenue directly from YouTube.

For example, Loren Gray, one of the most followed people on TikTok, has equally impressive followers on her YouTube channel, where she posts her music as well as glimpses of her daily routines.

For those who like things like play, art, or cooking, live streaming on Twitch can also generate extra revenue.

In fact, with a large number of followers, some influencers can earn hundreds of thousands of dollars, or even millions, a month with these platforms.

Become a full-time influencer

Influencers can make huge amounts of money with their TikTok platforms. However, many of its viewers do not realize how complex a career as a creator can be.

Influencers have to become entrepreneurs and artists and organize numerous sources of income to make a living.

With creativity and dedication, however, many influencers have made a living through their platform.

Do you have any thoughts on this? Please tell us in the comments below or take the discussion to ours Twitter or Facebook.

Editors’ recommendations:

Editor of ReHack Magazine with a passion for cybersecurity, artificial intelligence and all things technological. Offline, you’ll find me roaming the neighborhood on my motorcycle or docking the latest documentary on real crimes.





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