How To Become a Copywriter In 5 Steps


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Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worthwhile. In other words, it is a call to action. With business change increasingly online, there is a need for marketing strategies that can accommodate the digital world.

Businesses invest in search engine optimization and other online marketing strategies; this is where the writing comes in. A copywriter needs attention to detail, research skills, and creativity to make money. But how do you become a copywriter in 2022? Find out how to become a copywriter, the average salary and tips to get started.

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What is a Copywriter?

A copywriter is anyone who gets paid to write “copy” or text that persuades readers to take action, often used in marketing and advertising. If you enjoy writing and have the talent to write concise and effective texts, you may want to consider being a copywriter, as you can earn a decent income.

How To Become A Copywriter In Five Steps

You can become a first-class writer even without experience. Here are five steps to get you started.

1. Learn the art of persuasive writing

One of the main selling points of copywriting is that you don’t need formal education to make money. Some of the highest paid copywriters in the world do not have a degree in writing. However, you still need to learn some skills to succeed.

Persuasive writing is a skill that will take time to develop. Fortunately, there are more than enough resources available for you to learn how to write a compelling copy. Read all the material you can to learn the ropes and get ready to become a copywriter.

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2. Develop and hone your writing skills

In most cases, a copywriter is much more than a writer. Writing requires a lot of flexibility and adaptability. A copywriter is also a salesperson and a behavioral psychologist. Being a talented writer does not necessarily mean that you will be a great writer.

You will need to develop various content writing skills for different media. For example, you’ll want to learn how to write headlines, landing pages, sales emails, video scripts, and more.

It’s good to know

A major component of online copywriting is search engine optimization, a tactic that aims to make a web page rank well in a search engine for specific search queries. Learning about SEO best practices will make you much more desirable if you are just starting out.

3. Practice writing while creating your portfolio

The next step is to practice the art of persuasive writing while creating your portfolio. Practicing is the only way to improve. All the six-figure editors were now beginners. Write down everything you can, even if you think it’s terrible, this is the only way to be good.

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You can start by offering to write for friends who have small businesses. You can also write a copy and have an established copywriter review it and give you feedback. There can be many setbacks to creating your portfolio, but remember that starting as a copywriter is like building a business from scratch.

4. Land your first paying customer

There are many ways to do this. Many job boards hire novice copywriters, so this is a great place to start. While you may not make much money working on these sites, the goal is to gain experience and continue to build your portfolio.

Once you have a decent portfolio and enough experience, you can write an elevator for your dream client. Another way to get customers is cold launch and networking both online and offline.

5. Choose a niche for well-paid shows

Well-paid clients typically hire experts in their field of interest. As a beginner, you may find yourself writing all kinds of content for different clients. In the process, you will find yourself gravitating towards a certain style or theme.

There are many areas to choose from, including:

  • TV plugs
  • Social media ads
  • Emails
  • Media campaigns
  • Press releases
  • Billboards

Becoming a copywriter opens you up to more work in the desired field and pays you more.

What exactly does a copywriter do?

A copywriter writes content that triggers an audience action, either immediately or later. Typically, clients give the writer a plan or summary, and the writer generates creative ideas that will attract and educate the audience, often convincing them to buy products or services.

The average salary of a copywriter

The average base salary for a copywriter in the United States is $ 54,205 per year. However, there is no limit to what a copywriter can earn. If you hone your skills and commit to writing better copies every day, you can earn a six-figure salary.

The amount you earn depends on your experience, the time you spend writing, and the availability of jobs.

How can I find clients as a copywriter?

There are several ways to find clients as a copywriter. For starters, the best way to get started would be through job boards like Upwork and Fiverr. Freelance writing job boards often have quite a few publications from clients looking to hire copywriters.

Other ways to get customers include:

  • Social media platforms like Facebook and Instagram
  • Sending cold releases
  • Through references
  • Posting to potential customers

Is it hard to become a copywriter? The short answer is no. To be a successful freelance copywriter, you just have to spend hours and work on your skills.

Tips for a Beginner Writer

Even with an established plan, getting started can be overwhelming. Here are some tips to help you write a good copy.

  • Keep it short: Your goal is to engage, inform, and persuade the reader. You need to make sure that you do not end up with irrelevant information. Fill in all the necessary material clearly and concisely. Setting a word limit helps you achieve this goal.
  • Make your copy visually appealing: Remember that many other copywriters are also looking to attract your readers. Make your work stand out by making it visually appealing with captions, short paragraphs, bullets, numbered lists, tables, and even pictures to keep your reader interested.
  • Use everyday language: You want the reader to relate to the content. Writing is basically marketing, so you usually need to reach a wide audience. Avoid complex phrases or technical jargon in your writing. Make sure the copy is fun and easy for the reader.
  • Use factual information: Adding facts and statistics from trusted sources increases your credibility. This way, the reader is more likely to trust you and probably take action.

To take

Advertising copywriting is a potentially well-paid job that requires little experience to get started. However, you should not expect to get rich overnight. This is a skill that takes time to master. You may not make much money when you start, but as you build your experience and find a niche, you’ll find customers who pay more.

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About the author

Lydia Kibet is a freelance writer specializing in personal finance and investing. He loves to explain complex topics with easy-to-understand language. His work has appeared on GoBankingRates, Investopedia, Business Insider, The Motley Fool and Investor Junkie. He currently writes about investing, banking, insurance, real estate, mortgages, credit cards, loans, and more. Connect with her on Twitter or moneycredible.com.



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