How to Make Money On Twitch

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The computer teacher finishes preparing his work around five every working day. Then, after a short break, the live broadcast begins.

“The general rule is that I need to do everything before 7:00, because once I’m live, I’m live from 7:00 to midnight,” says David Cherry, a computer science professor at Morehouse College, Atlanta. . . Online, Cherry is best known for DataDave, her username on Twitch, where she has 62,500 followers. Its first broadcast, however, was for an audience of one.

“The first time I aired, I was playing a video game and there was a viewer,” he says. “But that spectator was talking to me while I was playing, making me suggestions on what to do next. We talked about all sorts of things while playing. We connected.” Cherry was hooked.

Twitch’s main streamers, mostly gamers, have long been considered superstars, and when a leaked document from the creators’ payments in October 2021 began circulating, it confirmed what many had long suspected: a lot of money flowing through Twitch. The platform isn’t just for players either; artisans, creators, and other professionals have flocked to it in recent years to make money, and many have turned their efforts into extra money every month.

From donation buttons to channel subscriptions, aspiring creators are curious about how to make money on Twitch and establish a successful Twitch channel. We talked to successful Twitch streamers about what it takes to make money doing what you love on the platform. Here’s what they had to say.

Twitch: Not just for players

Acquired by Amazon in 2014 for $ 970 million in cash, Twitch is a live streaming platform that hosts 8 million unique creators each month and receives more than 31 million visitors a day, according to data provided by the company. Sports and video games are what made the platform popular, but not all successful Twitch streamers want your attention all the time.

Professional advice

You don’t have to have a webcam to get started on Twitch, but most users like to see the person you’re streaming to be able to interact with them in real time.

“About 80% of my Twitch audience is people I would call‘ working mirrors, ’” says Christopher Knotbusch, a sculptor whose Twitch channel has 97,700 followers. “These are people who like to have a broadcast in the background while they work, something that creates background noise.” Knotbusch sculpts his commissioned artwork into real-time broadcasts five times a week, has been on Twitch since 2011, and says his Twitch salary is more than enough to cover his rent and other expenses each month.

How do streamers make money on Twitch?

When figuring out how to make money on Twitch, the strategies used by many Twitch streamers fall into one of the following five groups:

  1. Donations – A feature that allows viewers to tip you through PayPal at the click of a button.
  2. Twitch bits: The internal currency of Twitch, purchased in cash and used to tip or encourage streamers at the time.
  3. Subscriptions: Pay a monthly subscription to access the best content and special benefits of an issuer.
  4. Ad Bribes: Receive a percentage of the ad revenue from the ads that play on your channel’s videos or broadcasts.
  5. Offline Sales: Target your audience somewhere outside of Twitch to purchase your service, program, or product, or purchase something from an affiliate link.

No. 1: Donation Buttons

The donation button and other monetization features of the platform are only unlocked once you sign up for the Twitch Affiliate Program. To be eligible, you must have at least 50 followers. You must also have broadcast a total of 500 minutes or more in the last 30 days, broadcast live for at least seven of the last 30 days, and have an average of at least three simultaneous viewers in the last 30 days.

However, there is an alternative solution to the donation button: in your channel, you can add a panel that is text or image and has a link. Many streamers use this approach to link their PayPal, Venmo or CashApp account to make money on Twitch and receive tips from viewers. Twitch affiliates point out that donations allow you to collect immediately and keep all your tips (minus processing fees), which is not the case with other monetization tools.

“The best way to charge [on Twitch] They are definitely donations, ”says Rebecca Ramirez, a streamer called Oxillery with 24,300 followers. Ramirez began airing on Twitch in 2020; she was a college student who worked as a cocktail waitress when the pandemic hit.

“I’m a pandemic transmitter, there are many of us,” he says, referring to users who joined Twitch when COVID-19 blocking protocols were first implemented. “[I] it was a cocktail server, doing so until 2:00 am every night. I’ve also been doing some model shows; I’ve always been doing two jobs. ”

Ramirez kept his same agenda, broadcasting late into the night most nights and broadcasts in spanglish – conversational combining Spanish and English – which helped him develop a global audience. She points out that Twitch is more about cultivating a sense of community and belonging, and that overly sales approaches to making money on Twitch often fail.

“You don’t want to look like a money-hungry streamer,” she says.

No. 2: Bits

Bits are a unique form of Twitch currency. Users buy Bits with money (and can also earn Bits) and use them to tip or cheer on their favorite streamers during their Twitch broadcasts. Users can spend their Bits on a live chat from a streamer to express their support (and to get attention, as Bits are often shown as animated emoticons). One bit is only $ 0.01 in revenue for the streamer, but users often tip hundreds or even thousands of bits at a time, which start to add up.

The bits are nice because they make the experience more Twitch-friendly and less money. To earn Bits financial benefits, your Twitch membership must be active. Bits are one of the closest strategies to entertainment on how to make money on Twitch.

No. 3: Subscriptions

If you subscribe to the Twitch Affiliate Program, you can also unlock Twitch subscriptions for your channel. Viewers support your channel with monthly subscription payments, and you, as a creator, can define different levels, as well as the benefits you’d like to offer to your paying subscribers at each level of support. Benefits for users include special emoticons, badges, and ad-free viewing on your channel. Subscriptions can also be gifted.

If you’re a Twitch affiliate, it’s important to keep in mind that you’ll only see 50% of your subscription revenue on your monthly payments; Twitch keeps the other 50%. Subscriptions are usually a volume playback and are lucrative for popular Twitch streamers, but may not generate much revenue for you if your Twitch channel is very niche or has a small audience.

No. 4: Ad Bribes

If a Twitch affiliate wants to run ads during their videos, they will receive a percentage of their advertising revenue. Twitch ads play similar to YouTube videos and encourage Twitch streamers to stream entertaining content that people want to see. Advertising revenue generated for a particular Twitch channel varies, but enabling this feature will help you make money in streaming and is an easy additional way to learn how to make money on Twitch.

No. 5: Offline sales

The above four monetization strategies are carried out on Twitch, but keep in mind that you can also direct viewers off the platform and to another website where you promote affiliate links, products, programs, or services. For example, some of Twitch’s major streamers choose to develop their own branded merchandise, such as T-shirts. Others, such as Knotbusch, link to his website so that interested parties can contact him about possible art commissions.

Twitch Affiliate Vs. Twitch Society

You can make a lot of money as a Twitch affiliate, but there is also a higher level of status called Twitch Partner. Twitch Collaboration Program requirements are more stringent: You must have 25 hours of real-time streaming and an average of at least 12 broadcasts with an average of at least 75 simultaneous viewers in the last 30 days. Your progress on joining the Twitch Partner Program can be viewed at any time from your Twitch creator control panel.

Twitch does not provide specific details on what are the prerequisites for becoming a partner, but according to a company statement, they are looking for “partners who can act as role models for the community.”

“I was taken to the Super Bowl as a Twitch partner,” says Ramirez. Authentically, Twitch employees have announced their acceptance of the Twitch Partnership live, on Twitch, amid one of their broadcasts.

However, becoming a Twitch partner is not for everyone. Knotbusch points out that both the affiliate program and the partner program require an exclusivity agreement: to unlock these benefits, you agree not to broadcast on any other platform (although you may still have other social media accounts). This helps to contribute to the unique and underground feel of Twitch.

“Another advantage that a lot of people know is that, as a partner, you can apply for a place on the front page,” he says. Knotbusch became Twitch’s 127th partner in 2011; there are now more than 27,000 partners. Say that being in one of the first featured videos on the home page can equate to thousands of additional views in your stream. Streamers make money by having a committed audience, so if you’re wondering how to make money on Twitch, pay attention to how your audience grows and do more than it works.

How to Build a Twitch Follower |

Cherry’s professional advice for getting started on Twitch is amazing – get used to talking to yourself.

“That’s all you really need to get started,” he says. “You don’t necessarily need a webcam, but for me personally, I like to see the person [who is] streaming, and I feel like many other Twitch users prefer that too. ”

But is it hard to build an audience on Twitch?

As with other platforms like YouTube, Instagram, and TikTok, building an audience and making money on Twitch depends on whether or not you create content that users really want to interact with and follow.

To grow your audience quickly, some streamers like to do “sub-a-thons”: live marathon broadcasts that promise no end in sight as more users continue to subscribe to the channel.

“Some streamers end up making broadcasts that last 24 hours,” Cherry points out. “That seems unhealthy.”

To succeed on Twitch, leave expectations at the door

When it came to the last words of advice, all of our experts said the same thing: Don’t have expectations.

“What people have to do when it comes to streaming is remove expectations and just go for it,” Knotbusch says. “It was exactly like that to me; When I started broadcasting, I didn’t think anyone would want to see the sculpture, and here we are. “

Instead of conveying what you think will be lucrative, cultivate a passion for the art of transmission and you will go far.

“I could broadcast for ten hours straight, easily,” Cherry says. “I love the broadcast. I can be live all day.”

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