How To Make Money Online: The New Creator Economy

Want to make money online? It’s no secret that influencer marketing has become a massive industry, thanks to people like the Kardashians. But nowadays, dazzling digital influencers are out. The creators are present. This new generation of creators is working to create a more positive internet culture. The New Yorker He explained it better in a recent essay on the subject: “‘Creator’ is a term with a healthier air, evoking an Internet in which we are all blacksmiths who practice our digital craft.”

According to experts, there are more than 50 million content creators working in the digital space and making money online – through photography, writing, video, podcasting and more – and all contribute to the new economy of creators. One of the architects of the space is Gigi Robinson, a 23-year-old digital Generation Z nomad who is helping to redefine this new digital world from the inside out. When Robinson was 11, she was diagnosed with Ehlers Danlos Syndrome, Mast Cell Activation Syndrome, and Postural Orthostatic Tachycardia Syndrome, forcing her to give up her passion for competitive swimming and pursue a new hobby: photography.

Robinson translated that passion into a real online business for making money. She is the founder of It’s Gigi, a creative media company focused on making ethical and intentional content for brands like Best Buy and Spotify, where she organizes a GenZ live audio program on Spotify Greenroom called “Everything You Need Is Within.” In addition, she has grown a healthy social media audience on Tiktok and Instagram, where she shares tips on mental health, chronic illness, body image, and more. He also lectures regularly on social media and branding for global companies (Meta, Reuters Pharma, Yahoo, Her Campus) and universities (UCLA, USC, UMass, FIT, Baruch).

Most impressive of all, he does it all while traveling the world as a digital nomad. “I can find inspiration wherever I go – all I need is my phone, my camera, my laptop, my hard drive, and a microphone,” says Robinson.

Here, we got in touch with Robinson to find out how he built his brand, how he climbed ethically, how he travels with a chronic illness, as well as his tips on how anyone can make money online in the new creative economy. .

History of the origin: During high school in New York City, Robinson won award after award for his photographs, including Scholastic, the Dedalus Foundation, and the Metropolitan Museum of Art. When she got to college, she needed to earn extra money to help pay off rent and school loans, so she used her photographic skills to start working as a content creator. “I had over 10 different brand ambassador roles, which means I represented, created content, was an event planner and a general face on campus for brands like Abercrombie & Fitch, Timberland and Smashbox,” says Robinson.

Creating a business: “I got a BFA in graphic design and photography and am currently working on my master’s degree in Integrated Design, Business and Technology at USC. I wanted to translate my degree learning into my career as a digital and creative nomad, “says Robinson.” I decided to combine my critical and critical thinking skills and apply it to storytelling through digital media and social media platforms. Now I teach others to do the same. “

My mission: One of the pillars of the Robinson brand is helping others feel less alone, whether it’s a struggle with mental health, chronic illness, body image, or career. “My diagnosis inspired me to become the person I wish I had to admire during the rise of social media,” Robinson says. “I am committed to making content that shows positivity and trust across all platforms. Focus on me how we do things and we don’t what we do. “

Social media literacy: Robinson’s interest in social media literacy was aroused in 2020 when companies began posting their responses to social causes, including Covid-19, the BLM movement, Asian hate crimes, and anti-Semitism. To their surprise, many influencers focused more on brand salaries, while brands focused on engaging in conversations about creating ethical content. “This sparked a flame in me, so I started teaching others how to cultivate community on social platforms by creating meaningful content that creates impact,” she says.

Traveling with chronic illness: “As someone with a chronic illness, there are many benefits to traveling and working remotely as a digital nomad. Chronicle as a disability because it embarrassed me. the moment I realized that the accommodations were just there to help me. “

Travel benefits: “Changing my scenario significantly helps my mental health, but also my physical health,” says Robinson. “Putting my body to travel allows me to experience places, cultures and climates where I feel best. When I feel better, I can do my best. “

Work and travel: “One of the best parts about being a digital nomad is that I can delegate tasks to my team while I’m traveling. We’re completely remote and spread all over the country, “says Robinson. This allows me to focus on another pillar of my brand: public speaking. “

Getting started: “When you’re new to social media, you have to test what works and what kind of audience you’re creating,” Robinson says. “You should research to calculate and predict who you might be and create content for that demographic based on your product or business. If you don’t know where to start, start by making a list of the top 100 creators and 100 pieces of content that resonate with you. “Write why and then create a list of things you can write or make graphics, photos or videos on. This list will evolve as you grow, but that’s the point: you want to grow.”

Better a poor horse than no horse at all. When Robinson is training people in social media strategies, his main advice is, “Have a better-than-perfect attitude. If you spend too much time devising, you may never execute it. Just start posting.”

Goal setting: “When it comes to goals, I try to achieve them in a reasonable amount of time and remind myself that my journey is different from that of other creators,” says Robinson. “It’s easier said than done, but you have to be patient.”

Success check: “I like to write or create a deck with everything I’ve done in a given week or month if I feel like I’m not right to remember how much I’m doing,” Robinson says.

Make Money Using Linkedin: Robinson uses Linkedin not only to create networks, but also to create content. “The best way to make money on Linkedin is to connect with people in your industry who can post opportunities and contact people you can work for. As a creator, I got several partnerships by connecting with campaign managers, influencers, and public relations managers. of the companies I wanted to work with, ”says Robinson. “After establishing a good relationship with these managers, I take a shot and ask if they have any partnership opportunities. This can be done for any industry or for any role that needs to be played, not just for the influential industry. Linkedin also has a a team of creative managers (expanding rapidly right now) who invite and guide people who are already established with content goals and ideas. Managers are there to support creators and help them achieve their goals to expand their professional presence ”.

Use live audio: “Live audio is a new form of communication that most major social media companies are investing in. Think of it as the new form of Snapchat Stories. When it first came out no one thought it would stay on other platforms, but now it’s “Now live audio conversations dominate Clubhouse – inspired social platforms, including Twitter Spaces, Facebook Audio, Spotify Greenroom, Linkedin Live Audio, and more,” says Robinson. “Live audio rooms are where anyone can host conversations on the platforms mentioned above. The best part: You’ll often be in a room with thought leaders and have a chance to ask questions.

Podcasts: “To start a podcast, you need to find out what your competitive advantage is and how it’s going to spread your message,” Robinson says. “Anchor is a free platform that allows you to upload audio tracks, cut, edit, add music, take a cover photo, and distribute your program on streaming platforms via an RSS feed.”

Recycle content: “Take the omnichannel approach: everything you’ve written can be reused in content to post to all of your social channels (Tiktok, Instagram Reels, Snapchat Spotlight, Youtube Shorts). By doing so, you establish your personality or business over the Internet.” of Robinson. “Everyone said you should stay true to your niche on every platform and avoid republishing content. The truth is, not many people will remember every post you make. Also, if it was the best performing publication, you never know who lost the first time “.

The new curriculum: “Personally, I think websites and social media accounts are the new resume, so you should have a unique place that shows your best work. I found that a website is the most professional because it can show different content pillars in “For example, on my website I have a breakdown of the work I’ve done to talk about chronic illnesses on Instagram, body image on Tiktok, my podcast, and an entire section where people can book me on the spot.”

Make money with video: “You can find a way to monetize any niche of video content. For example, with food you can use food preparation tools. For skin care / product / lifestyle it could be as simple as unpacking or making a voice in “These are potential niches that a brand partner would sponsor through a paid promotion. Stay with it, stay the course, build a niche, and it will come.”

Keep your videos short and short: “You don’t need a 4K camera, a set with great lighting or professional editing; you can shoot directly into your phone, edit in a free app (Inshot, Videoleap or Splice),” says Robinson. “All you have to do is do something fast at first, keep the viewer’s attention and repeat it. Post everywhere. And keep the videos short: three to seven seconds. Crazy, right?”

Farewell words: “If you’re just starting out on social media, my number one tip is to have confidence in yourself,” Robinson says. “When you don’t talk about your business and your job, you won’t grow, people won’t recognize or see your work, so you won’t have a chance to make money online. Even though the video has zero views, it stays the course and continues to post; you never know what will go viral and get a partnership. “


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