Lady Vol Boost (Her) Club returns under NIL


The Lady Vol Boost (Her) Club is back largely for female athletics fans, as it is now part of the name, image and likeness (NIL) and can directly benefit athletes while offering special events for members. .

The club, which was formed in 1979 to increase fan support for all women’s interuniversity sports in Tennessee, was dissolved in 2012 after the women’s and men’s athletics departments merged. At that point, development initiatives and money donated to athletics began to fall under the umbrella of the Tennessee Fund.

With the introduction of NIL legislation by the NCAA in 2021, college athletes can now make money with their “name, image, and likeness.” While NIL does not change the rules for awarding sports scholarships, it does allow athletes to be compensated for personal appearances, t-shirt sales, product endorsements, special events, and other appropriate opportunities.

Orange Mountain Designs became the first commercial to intensify for Lady Vol athletes in 2021. The retail store, which began online in 2008 by East Tennessee native Terri Holder, has signed two basketball players, Jordan Horston. and Tamari Key, as soon as NIL. came into force and produced custom t-shirts and then “shirzees” with name and jersey number.

Jordan Walker, Kaiya Wynn, Sara Puckett
From left, Jordan Walker, Kaiya Wynn and Sara Puckett with Mez Anosike-Chima, the son of former Lady Vol Nicky Anosike, at a May event at Orange Mountain Designs. (Photo: Maria M. Cornelius)

The store also held community events for fans and offered auctions, such as dining experiences and autographed items. With the success of the initiative with basketball players, the association has added other Lady Vol sports, including softball and football.

“We decided to take the next logical step and get the Lady Vol Boost (Her) Club back,” said Holder, who originally started his store, now located at Alcoa, at the request of the late Pat Summitt who wanted more options for Lady. Clothing and equipment Vol. “I realized that NIL would require full-time attention and branding, so we focused our attention and launched the new Lady Vol Boost (Her) Club to provide ongoing NIL opportunities for athletes of all women’s sports in Tennessee.”


The 2022 version of the Lady Vol Boost (Her) Club offers a variety of membership packages that are available HERE through Orange Mountain Designs and range from $ 30 a month to $ 2,400 a year.

The original club held team and coaching sessions and other special events, but was unable to offer any compensation to the athletes other than bringing some food plates for all attendees. Events with Summitt and newcomers before each basketball season would attract crowds of capacity. When the club folded, its members missed it.

The purpose of the original club was to provide financial support for sports scholarships and increase the active participation of spectators. Sponsored by the UT Women’s Athletics Department, the club offered members several annual fundraising events, including “Spectator Camp,” 5K fun races, and “Salute to Excellence,” the popular black tie and tennis gala it raised. tens of thousands of dollars for Lady. Bags Vol.

The new version of the club will offer multiple benefits for members, from special events to exclusive teams. A special gala will return, along with new events such as bowling, painting, track and field matches, and dinners with athletes. The new Lady Vol Boost (Her) club works in cooperation with the university to comply with all compliance and NIL standards, but is a separate entity.

“NIL rules allow student-athletes to appear at events such as meetings and greetings, autograph signings, bowling events, golf tournaments, ice cream parties and galas,” Holder said. “Members will have special access and unique events while being able to support Lady Vol athletes. We didn’t want women’s sports to be left behind in the NIL, and in fact we are ahead of everyone now in that field. Women’s sports matter at the University of Tennessee, and this is another way to prove it. “

Upcoming and upcoming events benefit Knox Youth Sports, Alex’s Lemonade Stand, which raises money for pediatric cancer research, and the Maryville Little League.


The next event is a basketball camp on July 16 at Webb School that will include the full list of Lady Vols, including newcomers, for girls ages 3-6 and 7-9. Registration information is available HERE and ends July 5th. The camp will also raise funds for Knox Youth Sports.

“An important component of these events will be the opportunity for Lady Vols of all sports to impact and return to the local community,” Holder said. “Athletes can earn compensation for their time and effort, and they all agreed that serving others was an important part of continuing Lady Vol’s legacy.”





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