The Crypto Understanding Continuum (CUC)


A few weeks ago, I was talking to a group of financial professionals. I spent about 40 minutes in my game, talking about our approach to selecting cryptocurrencies, the importance of stable currencies, the next Ethereum update, and so on.

The main partner of the firm arrested me. “Wait,” he said. “So what is bitcoin?

This story represents everything I’ve learned in the last five years. Everyone recognizes the importance of education in cryptographic investment, but people are at very different stages of their cryptography. understanding.

Often people who should know the most – bankers and financial advisors – are the least aware. (Meanwhile, their teens tend to be experts in cryptography).

I think of it as a continuum, which we will call Crypto Understanding Continuum:

continuous cryptographic understanding
The continuum of cryptographic understanding.

This is a real problem.

When trying to educate, you need to know if your audience is “101” or “Ph.D.” In this sector, it is usually a mixture of both. So either you start at the beginner level (and bore the experts) or you move on to the boss level (and you lose the beginners).

I tried to split my talks: 50% crypto curious, 50% crypto confident, but that usually leaves half the audience bored and the other half confused.

A related problem is people don’t want to look stupid. Then someone may have fallen off the bus understood miles ago, but is afraid to raise his hand. (Often, the better paid you are, the more scared you are.

One trick that works is to ask the audience they raise their hands if they own a crypt. This is the biggest indicator of someone’s experience: if you have bitcoins, at least you understand the basics. I do this at the beginning of my talks, then calibrate accordingly.

Many of you are also trying to educate people about investing in cryptocurrencies – your friends, family, co-workers, or Becky in the nail salon. I offer you this hard-earned wisdom: try to figure out what they know first.

thinking

Our financial and crypto clients often want to make educational content for their clients. “Let’s do a series explaining what bitcoin is,” they often suggest. Well, last time I checked, Google had 10,600,000 results for “what is bitcoin.”

Meanwhile, what your most advanced customers really i want topics like how to grow yields with Uniswap (only 2,000 results).

In other words, Crypto Understanding Continuum is not just a problem for crypto educatorsit is also a problem for crypto companies. You should talk to both cryptocurrencies and cryptocurrencies all in between.

CUC is especially a problem for us Bitcoin Market Journal, because we are redesigning our website. We have thousands of pages to organize and we need a way to quickly find out where they are in their cryptographic knowledge.

So we designed a flowchart.

The Cryptographic Investment Flowchart v1

In 2020, I made a simple flow chart that showed investors how to think about cryptocurrency investment in the context of their overall financial goals.

Blockchain investment flow chart

For most crypto investors, this chart had all the appeal of wet oats. They might be less concerned about maximizing their 401 (K), they just want to know “What cryptography should I buy?”

The Cryptographic Investment Flowchart v2

If the first one was too high, my next attempt was probably too granular:

blockchain investing snowball

I was trying to show our constant investment approach (also known as the average dollar cost) in a portfolio of stocks and blocks: our Believer Blockchain portfolio.

But I called it “Blockchain Investing Snowball” and the diagram was rectangular. Snowballs are round.

The Cryptographic Investment Flow Chart v3

The third time is the charm. And what I have in mind is not a flowchart, but an online tool.

When you get to our homepage, imagine a quiz (consider SurveyMonkey) that determines your level of knowledge and sends you to the right place on the website. Maybe it could also give you some instant gratification on new cryptocurrency investments to consider.

To build this, we would have to diagram the flow of users for our developers, so that they can build the quiz. Here is my last attempt:

Cryptographic investment flow chart
(Click to expand)

We have created a rough version of this survey, and I would be very grateful if you could help us test it. All responses are anonymous.

Click here to answer the survey and you will be able to see the top-level answers when you are finished.



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