Wisconsin donors launch ‘The Varsity Collective’ to pool NIL funds for athletes | National


Athletics donors at the University of Wisconsin have joined the Name, Image and Similarity (NIL) Weapons Race to form a collective.

The Varsity Collective, LLC launched Saturday with a website that presents itself as the “primary destination for Wisconsin student-athletes to identify business opportunities” and “sets the right outlet for Wisconsin Badger student-athletes to participate in NIL offerings.” . The collective will allow individuals and businesses to raise money to facilitate NIL offers for UW athletes.

Former UW quarterback Brooks Bollinger and UW graduate and megadador Ted Kellner are quoted in a press release announcing the collective’s release.

The collective is independent of the university, but its website features UW logos and other trademarks. The use of those images had to be secured through Badger Sports Properties, according to a UW spokesman. The group’s charity fund was registered in the state on Tuesday and includes the Milwaukee Foley and Lardner law firm as its mailing address.

College athletes have been able to make money through the NIL since July 1, 2021, when the NCAA adopted an interim policy that allowed such sponsorships. Collectives have been making waves for the past six months, claiming that they have developed six- and seven-figure packages for athletes in exchange for appearances, social media posts and other activities. There are 68 school groups in operation, according to the Business of College Sports tracker.

“As the college sports landscape has changed forever, we needed a collective like this to remain relevant and competitive,” says The Varsity Collective’s website.


So you can see up close the efforts to hire Nebraska football during the busy June

UW athletic director Chris McIntosh was Bollinger’s left tackle on the 1999 Badgers football team that won the Big Ten Conference and the Rose Bowl. McIntosh told the State Journal in April that he anticipated an external entity dedicated to UW in the NIL space, but had some concerns about what that would be.

“I think there’s an opportunity for something different to emerge, something that’s exclusively Wisconsin. Maybe I’m not so quick to jump into the collective word to describe it,” McIntosh said.

McIntosh said he was open to working with public or external entities, ensuring that the department’s policies on NIL are followed, and the involvement of prominent proponents such as Kellner, whose name appears on the building where McIntosh’s office is located, points to collaboration between the university and the collective.

“We have all witnessed fundamental changes in college sports over the past year and are excited to launch our Wisconsin Badgers student-athlete platform so they can participate in NIL offerings,” Kellner said in the statement. “We studied the landscape and did our due diligence to establish The Varsity Collective, which we believe will be one of the leading collectives in all college sports.”


As expected, the UW System Board of Regents on Wednesday morning approved a contract with the former Badgers football player to be only the third UW sporting director in the last 32 years.

From his Wisconsin roots to his business background, to his time as a Badgers tackle and in the NFL, this is what you need to know about the Badgers ’upcoming AD.

The new UW AD said he was “a different person than Barry (Alvarez) and that I have a different approach” and added that the department faces “significant and real challenges”.

McIntosh said he is “humiliated and excited” to take over Barry Alvarez, who is retiring on June 30.

“Certainly my style is different from Barry’s,” McIntosh said in the biggest understatement of the day. “Barry has his own unique style. It’s well documented. Swagger is a trademarked term. I have my own style and I’m comfortable with who I am.”

Ron Dayne calls him a “fighter.” Ross Kolodziej said fighting him in practice made getting to the NFL a possibility. Both men believe Chris McIntosh, the new sporting director of the Badgers, is the right man for the job.

Wisconsin State Journal sports journalists Jim Polzin and Todd Milewski reflect after an event to name Chris McIntosh the next University of Wis …

Ruben Anthony calls for an independent review of Chris McIntosh’s hiring, arguing that the hiring process has been tainted by the open support of outgoing sporting director Barry Alvarez to McIntosh.

Here’s a look at how Chris McIntosh’s first contract as Wisconsin sporting director compares to that of Barry Alvarez.

The relationship between the outgoing UW sporting director and the man who replaces him began 27 years ago with a promise that was fulfilled.

UW athletic director Chris McIntosh says Badgers athletes will be educated about opportunities for name, image, and likeness, but they need to stay informed about the rules and stay within them.

The former UW football player has earned credit for the financial stability of the sports department during the COVID-19 pandemic in a cover letter to apply for the post of sports director.

Wisconsin athletic director Chris McIntosh reflected on his own career as a player as he discussed how the Badgers 1-3 could come off an initial skid.

Chris McIntosh says he wants Wisconsin to be a leader in what he called a “historically dynamic time period in college athletics.” The sporting director of the Badgers is talking about bigger problems now that he has been at work for 100 days.

The OWI case of a Wisconsin football player “potentially highlights a gap” in UW’s disciplinary policy, Chris McIntosh said. Here’s how.

The messages show who had the ear of Chancellor Rebecca Blank and reveal the McIntosh support of former colleagues, but also detail some desire to break off connections with Barry Alvarez.

The athletics department at the University of Wisconsin held an inaugural “CR Future” project on Wednesday at Camp Randall Stadium.

Some fans are concerned about the direction of Badgers’ men’s soccer and hockey programs. But McIntosh will not force changes. “It wouldn’t be appropriate for me to tell any of our coaches how they should manage a staff or manage a game,” he said.

Athletic director Chris McIntosh says the Badgers “represent our university in a first-class way.”

An outbreak of COVID in the athletics department of the University of Wisconsin has reached the department’s main office.

Marcus Sedberry will lead the internal operations of the Badgers athletics department and Mitchell Pinta will be in charge of external affairs.

The Wisconsin chancellor and sporting director said the Badgers will ban the inappropriate fan of the Northwestern game from buying tickets through the UW platform.

Athletic director Chris McIntosh said he was confident of Tony Granato’s ability to lead the Badgers men’s hockey program, but did not rule out any changes in the offseason.

Chris McIntosh said the Badgers “did not instigate this event” and that UW staff members were “wounded in the face.” Wolverines coach Juwan Howard had a different perspective.

University of Wisconsin Sports Director Chris McIntosh and Men’s Basketball Coach Greg Gard talk to the media about an altercation on the court …

That $ 10,000 fine that Greg Gard was issued by the Big Ten? McIntosh says his department will pay for it and praised the coach and men’s basketball players.

Badgers men’s hockey coach Tony Granato has a plan to avoid another season like this. But will you have the opportunity to implement that plan? And should I?

Badger athletes are finding success in the space of name, image, and resemblance, but UW follows rules that others across the country are not.

A national college hockey observer made references to how often the Badgers men’s team should be in the NCAA Tournament and where it should end up in the Big Ten as it tries to restore steady success. Read them here.



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